RMG 200 Chapter Notes -Urban Land Institute, Data Warehouse, Psychographic
18 Sep 2012
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O symbiotic store: a store that does not create its own traffic and whose trade area us determined by the dominant retailer in the shopping centre or retail area (aka parasite store) Level of competition also affects the size and shape of a trade area for particular store. In strongly competitive trade areas, a retailer can expect to achieve a smaller piece of total market potential for particular type of merchandise or store. Spot or locate the residences of customers for a store or shopping centre. Obtained by credit card or cheque purchases or from customer loyalty programs. Another method is to trace automobile license plates but it may be illegal or it needs at least 500 plates to be accurate. Data collected from customer spotting can be processed in two ways: manually pltting the location of each customer on map, buying gis system. Number of persons per household, household relationships, sex, race, age, marital status.
