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Textbook Notes for RMG 400 at Ryerson University

RYERSONRMG 400Janice RudkowskiFall

RMG 400 Chapter Notes - Chapter 4: Fashion Capital, Sql Server Reporting Services, American Apparel & Footwear Association

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Marketing research - gathering, recording, and analyzing information about problems relating to the market, and uses many sources of procuring data. Us
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RYERSONRMG 400Janice RudkowskiFall

RMG 400 Chapter Notes - Chapter 5: Data Warehouse, Psychographic, Zip Code

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Data can be collected and future data can be forecast (size of markets, age/status of a demographic); What can"t be predicted with certainty is the tas
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RYERSONRMG 400AllFall

RMG 400 Chapter Notes - Chapter 5: Blic, Database Marketing, Affinity Analysis

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RYERSONRMG 400AllFall

RMG 400 Chapter Notes - Chapter 1: Ipsos, Home Shopping Network, Smartphone

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RYERSONRMG 400AllFall

RMG 400 Chapter Notes - Chapter 4: Constant Contact, Rela

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12
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RYERSONRMG 400Janice RudkowskiFall

RMG 400 Chapter Notes - Chapter 3: Critical Success Factor, National Retail Federation, Arena

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4
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