SOC 104 Chapter Notes - Chapter 10: Economic Determinism, Antonio Gramsci, Human Sexuality

• School: Ryerson University
• Department: Sociology
• Course: SOC 104
• Professor: Stephen Muzzatti

Document Summary

Marshall mcluhan predicted media would actively reshape how we process information. Mass media is the print and electronic means of communication that carry messages to widespread audiences cultural convergence: flow of content across multiple media + accompanying migration of media audiences. Functionalist: function of mass media is to entertain but also socialize us, enforce social norms, confer status, promote consumption. Dysfunction is they may act as a narcotic + desensitize us to distressing events. Promotion of consumption: media advertising functions to support economy, provide info about products, underwrite cost of media; dysfunctions of contributing to consumer culture of needs, can influence media content because media depends on ads. Conflict: media reflect + exacerbate gender race ethnicity etc divisions. (cid:373)edia (cid:373)o(cid:374)itori(cid:374)g: i(cid:374)terest groups (cid:373)o(cid:374)itori(cid:374)g (cid:373)edia (cid:272)o(cid:374)te(cid:374)t + (cid:373)o(cid:374)itori(cid:374)g i(cid:374)di(cid:448)idual"s media usage without their knowledge. Feminist: mass media stereotype + misrepresent social reality; powerfully influences how we look at women + men.