SOC 202 Chapter Notes - Chapter 4: Intertextuality, Linguistic System, Semiosis
21 Oct 2016
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Fiske explains that we are cultural creators and adorno & horkheimer says we are cultural dupes. P 7-8 txt mass culture vs folk culture. Fiske adds popular culture to the mass/folk division. The active process of generating and circulating meanings and pleasures (fiske, 1989, p 23) When it is under the control of the consumers it becomes mass culture. Bottom up phenomenon - we make the culture (not a bunch of directors who choose it to happen) Fiske: https://reserve. library. ryerson. ca/ares/ares. dll?action=10&type=10&value=176251 a readerly text invites an essentially passive, receptive, disciplined reader who tends to accept its meanings as already made. It is a relatively closed text, easy to read and undemanding of its reader. Opposed to this is a writerly text, which challenges the reader constantly to rewrite it, to make sense out of it. The difference is that it does not require this writerly activity, nor does it set the rules to control it.
