Chapter 10: Pop Globalization
- Globalization: In the 1990s it was associated with the decline of industrial manufacturing;
“Rust Belt” of the U.S & Eastern Canada
- Loss of blue collared jobs – unprecedented migration of North American industries to
lower wage countries (maquiladoras; U.S – Mexico Border)
- Globalization is now linked to an expanding range of political, economic, social, an
- Synomynous, “New World Order”, “The End of History”
- term used after Cold war and dissolution of Soviet Union
- Communities are being connected; huge distances, immediate forms of communication
with New Communications Technology
- Integration of national economies through financial markets
- GATT: General Agreement on Tariffs and Trade
- Strengthening of world-wide relations which link distant localties in a way local
happenening are shaped by events miles away
- Transnational corporations: shift production across the world, take advantage of cheap
labour, & loose environmental and labour regulations in less developed countries.
- Stock markets in the U.S can affect stock markets in Canada, Shanhai, etc
- GDP; gross domestic product, flows across borders in the form of foreigh exchange
transactions in roughly eight days.
The Roots of Globalization:
- Colonial Empire: Spain, Portugal, England, Germany, Belgium, France, the Netherlands,
and Italy; followed by Japan and U.S.
o Produced a market in Europe for goods produced abroad ( bananas, oranges,
coffee, sugar, etc)
o Colononies in South America, Africa, and Asia became sites of resource
extraction and agriculture production for the European market
o Value-added manufacturing took place in Europe with these goods being exported
back to the colonies in effort to maximize the size of markets and profits for
o Industries of india and the phillipines were devastated by cheaper textiles
exported from England.
- Movie: Life and Debt: examines the flood of the U.S agricultural products into Jamaica, a
fertile country whose financial problems and debt crisis has meant that local farmers find
it difficult to produce fruit and vegetables grown thousands of miles away.
- Multinational scope: Japanese automobile manufacturers such as Toyota and Nissan sold
and produced as many cars in many countries outside of Japan
- U.S corporations --> global monopolies which led to anti trusts, legislation to control
limit of control of trade by large companies such as Standard Oil, Carnegie Steel &
- Legislation used to challenge the power of corporations like AT&T and Microsoft
- 1886, corporations in U.S were granted full legal rights as “natural persons” far in
advance of woman and minorities.
- The public had the ability to limit a company’s profits & debts. - Media Convergence: Contemporary media: vertically integrated in the film industry;
horizontally integrated by owning several record lbels, television channels, or film
o Example: Disney: Owns theme parks, publishing houses, magazine, radio and
television stations, Interactive studios ( video games) Theoretical productions,
travel agencies and much more
Globalization and Politics:
- Focus on:
o 1) the decline of the power of nation-states and the rise in power of corporations and
international agencies such as the International Monetary Fund, and World Trade
o 2) the increasing privatization of public services and public spaces
- Feeling of national belonging, compete with identification ranging from different types of
- Reactions of citizens to terrorist attacks on the World Trade Centers
- Shaping in global politics by non-governmental organizations such as the International
intellectual property organization.
Technological Dimensions of Globalization:
- 2001 Bell Canada “ Online Jam” ad. Promotes high speed internet connection featuring
musicians from different countries.
- Communication of satellites: with phone calls, tv im