Textbook Notes for Accounting MRK108 at Seneca College

SENECAAccounting MRK108RuggeroWinter

MRK108 Chapter 1.1: Part 1 MRK108 Chapter 1

OC4281073 Page
27 Dec 2016
1
Marketing the activity, set by institutions and processes for creating, communicating, delivering and exchanging offerings that have value to customers
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SENECAAccounting MRK108RuggeroWinter

Accounting MRK108 Chapter Notes - Chapter 1: Relationship Marketing, Marketing, Sales Presentation

OC4281073 Page
26 Oct 2016
5
Marketing understanding the needs of the customer. Need a state of being where we desire something that we do not possess but yearn to acquire. Marketi
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SENECAAccounting MRK108RuggeroWinter

MRK108 Chapter 3.1: Part 1 MRK108 Chapter 3

OC4281073 Page
27 Dec 2016
2
Planning process of anticipating future events and determining strategies to achieve organizational objectives in the future. Strategic planning manage
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SENECAAccounting MRK108D.GearyWinter

Accounting MRK108 Chapter Notes - Chapter 1: Relationship Marketing, Data Mining, Customer Relationship Management

OC7690831 Page
17 Feb 2016
82
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SENECAAccounting MRK108RuggeroWinter

Accounting MRK108 Chapter Notes - Chapter 5: Competitive Intelligence, Environmental Design, Response Element

OC4281074 Page
26 Oct 2016
10
Marketing research gathering information about customers, their needs, and the marketplace in which they operate. Three functional roles that can marke
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SENECAAccounting MRK108RuggeroWinter

MRK108 Chapter 2.1: Part 1 MRK108 Chapter 2

OC4281073 Page
27 Dec 2016
3
Many organizations assemble a team of specialist to collect and evaluate environmental information. Goal is to gather environmental data to identify fu
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SENECAAccounting MRK108D.GearyWinter

Accounting MRK108 Chapter Notes - Chapter 3: Yokohama Rubber Company, Marketing Mix, Cing

OC7690834 Page
17 Feb 2016
40
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SENECAAccounting MRK108RuggeroWinter

MRK108 Chapter 1.2: Part 2 MRK108 Chapter 1

OC4281073 Page
27 Dec 2016
2
Differences between sales and market orientation are substantial. Co(cid:373)pared (cid:271)y (cid:1009) (cid:272)hara(cid:272)teristi(cid:272)s: orga(
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SENECAAccounting MRK108RuggeroWinter

Accounting MRK108 Chapter Notes - Chapter 1: Loyalty Program, Barter, Marketing Mix

OC4281073 Page
20 Dec 2016
4
Exchange: giving up one thing to receive another thing, they would rather have, (cid:862)gi(cid:448)e up(cid:863) (cid:373)o(cid:374)e(cid:455) to (cid
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SENECAAccounting MRK108RuggeroWinter

Accounting MRK108 Chapter Notes - Chapter 7.1.2.3: Market Segmentation, Marketing Mix, Liquid Oxygen

OC4281073 Page
24 Dec 2016
0
Describe the characteristics of market and market segments. Market characteristics: consumer markets (people, business markets (organization, wants nee
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SENECAAccounting MRK108RuggeroWinter

MRK108 Chapter 3.3: Part 3 MRK108 Chapter 3

OC4281073 Page
27 Dec 2016
2
Marketing planning setting the objectives and identifying the target market. Marketing strategy activities of selecting and describing one or more targ
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SENECAAccounting MRK108RuggeroWinter

MRK108 Chapter 3.2: Part 2 MRK108 Chapter 3

OC4281073 Page
27 Dec 2016
0
Starbucks sells more coffee to customers who register their reloadable. Market penetration: a marketing strategy that tried to increase market share am
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