Accounting MRK108 Chapter Notes - Chapter 3.2: Sport Utility Vehicle, Customer Satisfaction, Regional Policy Of The European Union

• School: Seneca College
• Department: Accounting
• Course: Accounting MRK108
• Professor: Ruggero

Document Summary

Teamwork: working together to reach common objective. Improvements: company performance, product value, job performance, customer satisfaction. The fir(cid:373)"s (cid:271)usi(cid:374)ess: sales oriented = goods/service, market orie(cid:374)ted = be(cid:374)efits it"s (cid:272)usto(cid:373)er seek. People -> money, time, energy -> for benefits not just goods/services. Employee: benefits customer seek, goods/services sold. Market orientation and focusing on customer wants. Customer will get everything they want (not possible) (cid:862)people do(cid:374)"t k(cid:374)o(cid:449) that they (cid:449)a(cid:374)t they only k(cid:374)o(cid:449) (cid:449)hat they k(cid:374)o(cid:449)(cid:863) Basically customers limited knowledge = unaware of potential benefits. Those to whom the product is directed: sales oriented -> everyone or average customer, market oriented -> specific group of people. Most potential customers are not (cid:862)a(cid:448)erage(cid:863) = (cid:374)ot attra(cid:272)ted to a(cid:448)erage products: example: automobile market. Nissan -> juke cross sport -> cross over suv -> digitally. Market oriented organization: recognizes different customer groups want different features and benefits. Develop marketing program for specific groups for an exchange.