Business Administration - Accounting & Financial Planning EAC349 Chapter Notes - Chapter 12: Web Conferencing, Organizational Culture, Early Start
29 Jul 2013
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To persuade aida persuasive plan can be helpful to gain and retain attention. Secondary purpose to persuade new employees to follow standard procedures and appreciate organizational culture. Persuasive presentations: motivate the audience to act or to believe. Appear credible and sympathetic to the audience"s needs to build goodwill. At sales meetings, stroke the audience"s egos & validate commitment to organization goals. Purpose: specific but not introduction of the talk, more like guides strategy and content choice. Identify one idea you want the audience to take home: give support idea and visuals in simplified manner. Presentation simpler than a written message listeners must remember what speaker says: allow for listening to stress key messages use repetition and emphasis. If co-workers, talk to them about your proposal and ask what they want answers. For audiences inside the organization, answer practical questions like costs, how long etc. Speaks without interruption and without any deviations. Boring though so need good delivery since audience uninvolved.
