Business Administration - Entrepreneurship and Small Business EBM530 Chapter Notes - Chapter 5: Linkedin
Document Summary
The sales & marketing section addresses how you will gain customers with specific marketing activities identified to accomplish this. Competition charges: fees range from the low end of /hr. to /hr, usual range for established tutoring companies like oxford tutoring is /hr. with a minimal commitment of at least 2 hours per week, assessment fees are extra. Zebra tutoring: zebra tutoring will be offering /hr. for the first 10 hours as an introductory offer. Pricing will reflect the image of high quality tutoring using the latest student engagement methodologies. A small discount will be offered as an introductory offer but discontinued once the business has established some ground. There is a tendency to have a long shopping list of all the marketing activities you can do. It(cid:859)s more effective to focus on 3-5 marketing activities to start as this will inform your marketing strategy and keep you on target.