Business Administration - Entrepreneurship and Small Business EBM530 Chapter Notes - Chapter 5.2: Sales Process Engineering

• School: Seneca College
• Department: Business Administration - Entrepreneurship and Small Business
• Course: Business Administration - Entrepreneurship and Small Business EBM530
• Professor: Carl Lapp

Document Summary

Marketing objectives (futu(cid:396)p(cid:396)e(cid:374)eu(cid:396) says (cid:862)optional(cid:863) (cid:271)ut (cid:396)e(cid:395)ui(cid:396)ed fo(cid:396) this (cid:272)ou(cid:396)se!) You should have specific, measurable goals for your marketing activities. Ideally it(cid:859)s good to ha(cid:448)e (cid:449)eekly/(cid:373)o(cid:374)thly goals, (cid:373)id-range goals and long range goals. They need to be measurable with a specific time line. Increasing exposure or web presence is not a goal. Being in the top 10 google searches for toronto tutoring services by march 2013 is a goal. Worthwhile marketing goals are those that measure (cid:858)customers(cid:859) - as in the number of customers, new customers, repeat customers or customer testimonials. 4. 3 positioning statement (futu(cid:396)p(cid:396)e(cid:374)eu(cid:396) says (cid:862)optional(cid:863) (cid:271)ut (cid:396)e(cid:395)ui(cid:396)ed fo(cid:396) this (cid:272)ou(cid:396)se!) Your positioning statement needs to reflect your compelling value. For example, a positioning statement for a tutoring company might be: to be seen as a high quality tutoring company that creates interesting and fun interactions between the tutor and the student.