Business Administration - Retail Management OPM400 Chapter Notes - Chapter 2: Ryanair, Lululemon Athletica

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Strategic fit fitting activities to strategy: horizontal strategic linkages. All functional areas must coordinate their own strategies to successful. Ryanair v. s british airways: vertical strategic linkages. Strategy must be implemented from parent company down to suppliers. Requires long term, (strategic), medium term (tactical) and short term (operational) Strategy must be at core focus across time. Risk mitigation strategies: identify the sources of potential disruptions, assessment of the potential impact of the risk, develop plans to mitigate the risk, develop contingency plans. Assessing a type of vulnerability is the first step in the risk. Highly situational but the focus should be on unlikely events. Assessment of the potential impact of risk risk. The goal to quantify the probability and potential impact of the. Depends on specific incidents and based on financial, A detailed strategy for minimizing the impact of the risk could take many different forms, depending on the nature of the problem.

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