BUS 237 Chapter Notes - Chapter 5: Content Management, Word Processor, Oracle Corporation

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Ahmad Bisher

Document Summary

Textbook notes: content is something of value and can be considered an asset just like other items of property. The challenge today is not collecting and distributing content, but also presenting it appropriately for various stakeholders inside and outside of organizations. One way of thinking about content management is to separate the management of content from the presentation of content. Content management focusses on how to effectively and efficiently store and process those bytes. A copy editor then reviews the document and makes any needed changes. He or she then passes the content on to layout artists, who prepare the content for presentation. The manager in charge of the website will then review the content and presentation and publish the work to the public website: cmss have also evolved. They have grown beyond their original role of simply organizing documents for corporate websites.