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Chapter 5

BUS 237 Chapter Notes - Chapter 5: Database, Content Management, Database Design

Business Administration
Course Code
BUS 237

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What Is Content?
- Content is something of value and can be considered an asset just like other items of
- Intellectual property - a form of creative endeavour that can be protected
through a trademark, patent, copyright, industrial design, or integrated circuit
How Can Content Be Organized?
- One way of thinking about content management is to separate the management of
content from the presentation of content
- Content management focuses on how to efficiently and effectively store and process
all data in computing systems that are represented by bytes
- Content management system (CMSs) - an information system that tracks
organization documents, webpages, graphics, and related materials.
- The web CMSs helps manage each step of this process and enables a
company to standardize the look and feel of a website and control the
information available to customers and employees
What Is the Purpose of a Database?
- A database keeps track of things
- The purpose of a database is to keep track of things that involve more than one
What Does a Database Contain?
- Database design is a specialized skill that everyone in the field of management
information systems (MIS) should understand and any business student who plans to
work with corporate data should be familiar with
- Database - a self-describing collection of integrated records
- Columns - also called fields, or groups of bytes
- A database table has multiple columns that are used to represent the
attributes of an entity
- Rows - also called records, groups of columns in a database table
- Table - also called a file, a group of similar rows or records in a database
- A database is a collection of tables plus relationships among the rows in those
tables, plus special data, called metadata, that describe the structure of the database
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