BUS 237 Chapter Notes - Chapter 9: Computer Hardware, Linkedin, Viral Marketing
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BUS 237 Full Course Notes
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Ecommerce is the buying and selling of goods and services over public and private computer networks. Ecommerce is a subset of the broader definition of electronic business, which involves application of information and communication technologies to the conduct of business between organizations, company to consumer, or consumer to consumer. Ecommerce has many implications: the emergence of ecommerce has provided much more information for consumers, through research, referral website, etc, from a technological perspective, additional infrastructure is required by organizations to support ecommerce. The technological issues are not usually the biggest consideration for large organizations. However, smaller organizations may have difficulty keeping up with this technological change. One option with the smaller companies is to purchase the technologies as business services. Example: goods and services provided by smaller companies may be listed on amazon, payments may be processed through paypal, etc: ecommerce requires an increased coordination between organizations and systems.