BUS 237 Chapter Notes - Chapter 7: Management System, Winback, Information System
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BUS 237 Full Course Notes
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Bus 237: chapter 7 competitive advantage and business processes. Two ways to develop competitive advantage through information systems: one way is to enhance the product or the service through information systems. These changes enable an organization to differentiate themselves. Example: zipcar example in the textbook: the second way is to develop competitive advantage is through business processes. Example: grand & toy example in the textbook. The is supporting these services help the company lock in their customers and create entry barriers for other companies. Information systems can affect competitive advantage by making primary and supporting activities in an organization more productive than those of competitors. Increased productivity is realized when business processes within the organization become more effective or efficient, or both. What are business functions and functional systems: primary activities deal with the main or the core parts of the good or service the organization produces or provides.