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Chapter 7

BUS 237 Chapter Notes - Chapter 7: Financial Statement, Management System, Accounts Receivable


Department
Business Administration
Course Code
BUS 237
Professor
Zorana Svedic
Chapter
7

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COMPETITIVEADVANTAGE+BUSINESSPROCESSES
STUDYGUIDE
 REVIEW:Whatarethetwobasicwaystodevelopcompetitiveadvantage
throughsystems?
1) ChangingtheProduct:introducenewproducts/servicesorenhancecurrentones
2) BusinessProcesses:organizationsusetechnologytolockincustomers/suppliers,
establishalliances,reducecosts,createentrybarriersforcompetitorsinmarket
 HowisISusedforCompetitiveAdvantage?
-Businessesfirstdeterminethecompetitivestrategy:price/differentiation↔industry
wide/specific
-Thencreatebusinessprocessestoachievestrategies:stepstoproducing/selling
output↔howresponsesarereceived
-Makingprimaryandsupportactivitiesinorganizationmoreproductivethan
competitors’→valuechainincreasesmargin
-Increaseproductivityfrommoreeffectiveandefficientbusinessprocessesin
organization
 What’stheEvolutionofInformationSystems?
CalculationSystems→FunctionalSystems→IntegratedSystems
CalculationSystems:
 -majormotivationbehindinventionofcomputers
 -relievedworkersofrepetitivecalculations
 -labour-savingdevices
 -producedlittleinformation
 -e.g.)computedpayroll,wrotepaychecks,inventorytracking
FunctionalSystems:
 -facilitatedworkofONEdepartmentorfunction
 -functionsaddedtocalculationsystemprogramstoprovidemorevalue,
 supportedwholedepartment
 -companiesaddedfeaturesandcapabilitiestoinformationsystems
 -e.g.)humanresourcesexpandedfrompayroll,financialreporting,operations
 withinventory
IntegratedSystems/Cross-Functional/Process-basedSystems:
 -operatedacrossdepartmentalboundaries
 -increasedfunctionalitytosupportbusinessprocesses

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 -integratedprocessingsystemsareefficient
 -neededclearlineofauthority
 -Inter-OrganizationalSystems:cross-functionalsystemsusedbyTWOor
 morerelatedcompaniese.g.)companyanditssuppliers/customers
Mostorganizationstodayhaveacombinationoffunctionalandintegratedsystems
 WhatisFunctionalSilos?
Functionalsystemsevolvedintointegratedsystemsbecauseoperatingacompany’s
departmentcompletelyinsolationfromitsotherdepartmentswouldresultingin
competition
Systemsdonotcommunicatewitheachother,datamustbeintegratedmanually
betweensystemsbymanager
 Functionalsystemsweredesignedtoworkindependently;however,inter-
 relatedinrealitybecausee.g.)purchasinginfluencesinventory→production
 →customersatisfaction→futuresales
 Decisionsappropriateforasinglebusinessfunctionisinefficientforentire
 businessprocess
 WhatarePrimaryActivitiesinaValueChain?
Activitiesdirectlyrelatedtoorganization’scustomersanddirectlyaddvalueto
products
 -Marketingandsales
 -Inboundlogistics:supplier→company
 -Operationsandmanufacturing
 -Outboundlogistics:company→customer
 -Serviceandsupport
 WhatareSupportActivitiesinaValueChain?
Activitiesthatindirectlyrelatedtoorganization’scustomersandindirectlyaddvalueto
products
 -Humanresource
 -Accountingandinfrastructure
 -Procurement:buyingofgoods
 -Technologyactivities
 WhatarethebasictypesofFunctionalSystems?**
MarketingandSales:
 Productmanagement,leadtracking,salesforecasting,customermanagement
Operations:
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