BUS 237 Chapter Notes - Chapter 3: Value Chain, Business Process, Bargaining Power
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BUS 237 Full Course Notes
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Productive paradox: no evidence of an increase in worker productivity associated with the increase in investment: productivity: how business value are created using it. Business value: real benefit for organizations by increase in efficient use of resources or effectively delivering services to customers. Many businesses invest large amount into it without taking into account the measure of productivity: but how can you measure productivity, there are other intangible benefits derived from it but we don"t see it. Organizations must understand the what business value will it add to their business instead of blindly following the trend. Value people who understand both technology and business. Productivity can be increased through efficiency or effective business processes. Efficiency: business process can be done quicker or with fewer resources (or both: easy to measure; job can be complete using just enough of the right resources, doing things right . Effectiveness: new improved goods/services that the consumer value: doing the right thing .