The increase in investment in information technology combined with small changes in worker productivity is referred to as the productivity paradox. Productivity or labour productivity ratio of gdp/total paid hours worked by people. Measures the value that canadian workers generate per hour. Conference board ha s suggested: labour productivity is the primary indicator of our per capita income. Middle-class pay jobs are being replaced by technology. Type of work has changed, not employment rate. Lowering the price of tax return service. Increase other services provided to client: benefits to the end customer consumers may see cheaper and better goods and services as a result of it and increased competition e. g. accounting firm buys tax software application. Price for returns may come down due to competition and less resources need to complete the return. Customer may have more choices in where to bring taxes. Ict industry sector is an important industry for productivity and innovation.