BUS 237 Chapter Notes - Chapter 7: Winback, Supplier Relationship Management, Customer Relationship Management

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BUS 237 Full Course Notes
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BUS 237 Full Course Notes
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Document Summary

Enhance the product or service through information systems: enable organizations to differentiate themselves. Is can affect competitive advantage by making primary and support activities in an organization more productive. Increased productivity is realized when business processes are: more effective, more efficient. Q2 what are business functions and functional systems. Primary activities main or core parts of good or service that the organization produces. Support activities secondary to the good or service that is produced. Organizational processes involve both primary and support activities. More attention on primary activities because it impacts the company. Functional systems facilitate work of a single department or business function. Functional silos isolation and designed to work independently of one another. Purchasing influences inventory > influences production > influences customer satisfaction>influences future sales. Cross-functional systems integrate data and business processes across different departments and systems. Inter organizational systems some is systems cross not only functional boundaries but also organizational boundaries.

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