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Chapter 2

BUS 272 Chapter Notes - Chapter 2: Cognitive Evaluation Theory

Business Administration
Course Code
BUS 272
Lieketen Brummelhuis

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BUS 272 – Case #2
Eldinn Ma
According to the self determination theory, employees prefer to have autonomy in their
job as opposed to having it feel like an obligation. When we link SDT to the cognitive evaluation
theory to apply it to the workplace, we see it is in fact the increase of extrinsic rewards – such as
financial payoffs - that make employees feel they are not performing the task out of their own
interests. This could explain why young bankers because they lose passion for their jobs, and
may ultimately decide to pursue their desired passions instead. When we look at the other
extension, that is self-concordance, we see that if individuals pursue a goal because of intrinsic
interest, they are more likely to succeed and be happy when they attain their goals. So when it
comes to young bankers, it is clear that even if they accomplish goals that lead to extrinsic
rewards, they won’t be happy because it will still feel repetitive. Young employees seek
fulfillment in their lives when they take that leap of faith by pursing their passions because it is
then when they feel as though they truly will succeed in life.
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