BUS 272 Chapter : bus 272 ch 2 study guide.docx

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Perception: process by which individuals organize and interpret their impressions to give meaning to their environment. Often influenced by attitude, personality, motives, interests, past experiences, and expectations. Positive/negative perception of the world influences one"s own behaviour and happiness. Characteristics of target influence others" perception of them (eg. loud people are noticed more than quiet ones) Perception also influenced by the target"s background (eg. women, minorities) Situation or context affects how someone is viewed. Techniques people use to interpret things quickly, but are not always accurate. Judge people based on the meaning we attribute to a certain behaviour. People believe internally caused behaviour is under the control of the individual. Externally caused behaviour believed to be the result from outside causes. Fundamental attribution error: tendency to overlook external and overestimate internal factors. Self serving bias: when we"re successful, we believe it was due to internal factors.

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