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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 14-15: Social Media Marketing, Sales Promotion, Relationship Marketing

OC8129814 Page
6 Sep 2018
0
Chapter 14 personal selling and sales promotion. Sales promotion: short-term incentives to encourage the purchase or sales of a product or service. Cha
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 13: Sales Promotion, Personal Selling, Marketing Management

OC8129815 Page
6 Sep 2018
0
Chapter 13 communicating customer value: advertising and public relations. Impersonal lacks direct persuasiveness of company salespeople: one-(cid:449)
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 1: Marketing Myopia, Pest Analysis, Market Segmentation

OC8129813 Page
6 Sep 2018
0
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 13-15: Sales Promotion, Mobile Marketing, Retail

OC8129814 Page
6 Sep 2018
0
Chapter thirteen: communicating customer value - advertising and public relations the promotion mix. Advertising: any paid form of promotion by an iden
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 11-12: Drop Shipping, Independent Business, Best Western

OC8129814 Page
6 Sep 2018
0
Chapter eleven: marketing channels channel partners can perform the following functions: Information gathering and distribution: collect market intelli
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Planning, Marketing Strategy

OC8129815 Page
6 Sep 2018
0
Steps in strategic planning: defining the company mission, setting company objectives and goals, smart goals, designing the business portfolio, plannin
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 11: Rack Jobber, Drop Shipping, Marketing Channel

OC8129814 Page
6 Sep 2018
0
Distribution channels: the value delivery network: value delivery network: network made up of the company, suppliers, distributors, and ultimately cust
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 7: Niche Market, Marketing Mix, Product Differentiation

OC8129813 Page
6 Sep 2018
0
Segmentation: prioritization of benefits that a product or service has to offer. Four steps in designing a customer-driven marketing strategy. Segmenta
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 12: Self-Service, Marketing Mix, Direct Marketing

OC8129813 Page
6 Sep 2018
0
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 10: Pricing Strategies, Marketing Mix, Psychological Pricing

OC8129816 Page
6 Sep 2018
0
Chapter 10 - understanding and capturing customer value. Internal: overall marketing strategy target costing: pricing that starts with an idea selling
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 9: Brand Equity, Brand Management, Canadian Imperial Bank Of Commerce

OC8129814 Page
6 Sep 2018
0
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SFUBUS 343AllFall

BUS 343 Chapter Notes - Chapter 8: Destination Canada, New Product Development, New Idea

OC8129815 Page
6 Sep 2018
0
Chapter 8 developing and managing products and services. Product: a(cid:374)ythi(cid:374)g that"s offe(cid:396)ed to (cid:373)a(cid:396)ket fo(cid:396)
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Showing 1 — 12 of 13 results

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