Textbook Notes for Jason Ho

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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes -Variable Cost, Fixed Cost, Eilistraee

OC36565816 Page
5 Dec 2014
79
Situational analysis: environments, internal environment, external environment, insights. Simon fraser company (sfc) as a private company started its t
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 11: Holt Renfrew, J.Crew, Electronic Data Interchange

OC14197918 Page
28 Dec 2016
0
Bus 343 - chapter 11 notes: marketing channels. Upstream - from a company is the supply chain - raw materials, components, parts, information, finances
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 8: Sustainable Packaging, Customer Retention, Frito-Lay

OC14197919 Page
28 Dec 2016
0
Product - anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. More than just ta
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 1: American Marketing Association, Customer Relationship Management, Value Proposition

OC1011610 Page
25 May 2011
46
The who and where of marketing: marketing principles are used to get people to endorse ideas or to change their behaviours in positive ways. Distributi
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 7: Millennials, Customer Relationship Management, Shomi

OC3128485 Page
14 Mar 2017
0
Divide market into different age and life-cycle (family status) groups: gender segment. Divide based on gender: looks at who makes most shopping decisi
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 6: Cognitive Dissonance, Market Structure, Extranet

OC3128485 Page
14 Mar 2017
0
Chapter 6 understanding consumer and business buyer behavior. Issues that arise during the consumption process: pre-purchase decision process, source o
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 10: Bath & Body Works, Predatory Pricing, Dominate

OC14197919 Page
28 Dec 2016
0
Reducing prices unnecessarily can lead to lost profits and damaging price wars. Better to persuade customers that paying a higher price for the company
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 8: Brand Management, Skunk Works, Registered Trademark Symbol

OC101166 Page
25 May 2011
57
Introduction the first stage of the product life cycle, in which slow growth follows the introduction of a new product in the market place. Creating pr
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 3: Market Segmentation, Psychographic, Target Market

OC101169 Page
25 May 2011
48
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 13: Public Service Announcement, Pro Bono, Product Demonstration

OC1011615 Page
25 May 2011
34
Communications mix revisited: organizations that follow an imc strategy recognize that other elements can be highly effective. Media choices: each medi
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 2: Swot Analysis, Strategic Planning, Marketing Strategy

OC101169 Page
25 May 2011
47
Strategic planning: guiding the business: five key stages in top level strategic planning. Internal environment is all the controllable elements inside
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 5: Web Analytics, Data Warehouse, Neuromarketing

OC3128485 Page
14 Mar 2017
0
Chapter 5 managing marketing information to gain customer insights. Customer insights: fresh understandings of customers and the marketplace derived fr
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