Textbook Notes for Karen Robson

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SFUBUS 343Karen RobsonSummer

BUS 343 Chapter Notes - Chapter 8: Betty Crocker, Costco, Boston Pizza

OC4529729 Page
19 Jan 2016
19
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SFUBUS 343Karen RobsonSummer

BUS 343 Chapter Notes - Chapter 1: Marketing Myopia, Marketing Mix, The Digital Age

OC4529726 Page
19 Jan 2016
19
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SFUBUS 343Karen RobsonFall

BUS 343 Chapter 6: Chapter 6 BUS343

OC63789513 Page
18 Oct 2015
30
Chapter 6: target marketing strategies and customer relationship management: target marketing strategy: process overview. The goal of the marketer is t
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SFUBUS 343Karen RobsonFall

BUS 343 Chapter 4: Chapter 4 BUS343

OC6378959 Page
18 Oct 2015
26
How much effort do we put into out buying decisions depends on our involvement. Involvement the relative importance of perceived consequences of the pu
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SFUBUS 343Karen RobsonFall

BUS 343 Chapter Notes - Chapter 1: Customer Relationship Management, Target Market, Pricing Strategies

OC63789510 Page
18 Oct 2015
32
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SFUBUS 343Karen RobsonSummer

BUS 343 Chapter Notes - Chapter 6: Toothpaste, Tangerine Bank, Unique Selling Proposition

OC4529722 Page
19 Jan 2016
33
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SFUBUS 343Karen RobsonSummer

BUS 343 Chapter Notes - Chapter 4: Cerea

OC4529723 Page
19 Jan 2016
25
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SFUBUS 343Karen RobsonSummer

BUS 343 Chapter Notes - Chapter 3: Projective Test, Intelligence Assessment

OC4529723 Page
19 Jan 2016
20
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SFUBUS 343Karen RobsonSummer

BUS 343 Chapter Notes - Chapter 2: Swot Analysis

OC4529726 Page
19 Jan 2016
17
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SFUBUS 343Karen RobsonFall

BUS 343 Chapter Notes - Chapter 3: Marketing Intelligence, Intranet, Sales Process Engineering

OC6378958 Page
18 Oct 2015
27
Chapter 3 marketing research: knowledge is power! Information is the fuel that runs the marketing engine ! First need to conduct a marketing research t
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SFUBUS 343Karen RobsonFall

BUS 343 Chapter Notes - Chapter 2: Strategic Planning, Business Plan, Marketing Strategy

OC63789511 Page
18 Oct 2015
31
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