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Textbook Notes for Robert Krider

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SFUBUS 343Robert KriderFall

BUS 343 Chapter Notes - Chapter 2: Swot Analysis, Strategic Planning, Marketing Plan

OC421033 Page
20 Nov 2012
24
Strategic planning longer term and less specific than marketing planning. Mission statement and business portfolio are unlikely to appear in a marketin
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SFUBUS 343Robert KriderFall

BUS 343 Chapter Notes - Chapter 3: Bc Hydro, Market Segmentation, Monopolistic Competition

OC421033 Page
20 Nov 2012
19
Communicate, understand and find someone that will engage in exchange with you. Customers are different from each other on not only simple demographics
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SFUBUS 343Robert KriderFall

BUS 343 - Chapter 4.pdf

OC421033 Page
20 Nov 2012
30
4 ways to fail in marketing: making decisions without evidence-based information, having insufficient information (or too much of it!, making decisions
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