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Textbook Notes for Zaheer Jiwani

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SFUBUS 343Zaheer JiwaniSpring

BUS 343 Chapter Notes - Chapter 1: Marketing Myopia, Customer Satisfaction, Customer Experience

6 Page
23 Jan 2018
0
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SFUBUS 343Zaheer JiwaniSpring

BUS 343 Chapter Notes - Chapter 5: Customer Relationship Management, Global Marketing, Focus Group

3 Page
23 Jan 2018
0
Chapter 5: managing marketing information to gain customer insights. Marketing information and customer insights: marketers must gain fresh deep insigh
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SFUBUS 343Zaheer JiwaniSpring

BUS 343 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Planning, Brand Management

6 Page
23 Jan 2018
0
Company-wide strategic planning: defining marketing"s role: strategic planning: ~ developing and maintaining a strategic fit between the organization"s
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SFUBUS 343Zaheer JiwaniWinter

BUS 343 Chapter Notes - Chapter 3: Decision Support System, Marketing Intelligence, Data Warehouse

OC166983 Page
17 Jun 2013
31
Marketing research ethics: taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the proc
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SFUBUS 343Zaheer JiwaniWinter

BUS 343 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Business Unit, Strategic Planning

OC166983 Page
17 Jun 2013
27
Business planning: an ongoing process of making decisions that guide the firm both in the short term and for the long term. Business plan: a plan that
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SFUBUS 343Zaheer JiwaniWinter

BUS 343 Chapter Notes - Chapter 4: Search Engine Optimization, Behavioral Targeting, Search Engine Marketing

OC166984 Page
17 Jun 2013
23
Consumer behavior: the process involved when individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to sati
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SFUBUS 343Zaheer JiwaniWinter

BUS 343 Chapter Notes - Chapter 1: Market Segmentation, Customer Relationship Management, Target Market

OC166984 Page
17 Jun 2013
17
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