BUS 343 Chapter Notes - Chapter 4: Sustainable Agriculture, Longrun, Telecommuting

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Ma(cid:396)keti(cid:374)g e(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t: the a(cid:272)to(cid:396)s a(cid:374)d fo(cid:396)(cid:272)es outside (cid:373)a(cid:396)keti(cid:374)g that affe(cid:272)t (cid:373)a(cid:396)keti(cid:374)g (cid:373)a(cid:374)age(cid:373)e(cid:374)t"s a(cid:271)ilit(cid:455) to (cid:271)uild and maintain successful relationships with target customers: companies must adapt to the changing envi, marketers must track envi trends and seek opportunities. Internal publics workers, managers, volunteers and board of directors: happy employees spread positive attitude towards external publics. Macroenvironment: the larger societal forces that affect the microenvironment demographic, economic, natural, technological, political, and cultural forces. Demography study of human populations in terms of size, density, location, age, gender, race, occupation, etc: changing demographic environment affects business. Changing structure of the population: baby boomers the 9. 8 mn. Generational marketing: marketers should create precise age-specific segments within each group to avoid leaving out generations. Geographic shifts in population (between 2010 and 2014: alberta, saskatchewan, manitoba, yukon and nunavut experienced growth rates higher than national average, growth for rest of the country was below average.