BUS 343 Chapter Notes -Contingency Plan, Dotdash, Pccw

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Presented to: professor jason ho & ta jinny to. The simon fraser company (sfc), founded in 1965 in british columbia, is a company importing building materials for bc home builders and contractors. Recently, sfc has decided to invest capital in 3d-printing technology while simultaneously increasing reach into the b-to-c market. According to an analysis of the external environment, the eyewear market is expected to grow rapidly in the near future. Furthermore 3d-printed eyewear is among one of the most popular trends in asia pacific. We, as a marketing team, decided to focus on in-store 3d-printed eyewear retailing in hong kong. Our targeted consumer is the average asian female who is both cost-oriented and fashion-seeking, essentially offering her a one-of-a-kind customizing experience in designing her own glasses frames. According to the ceo"s brief, sfc is a private company with a fairly strong financial background.