BUS 343 Chapter Notes - Chapter 3: Contingency Table, Systematic Sampling, Quota Sampling

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Chapter 3 readings: knowledge is power (page 90) Marketing research ethics: taking an ethical and above-board approach to conducting marketing. Information is the fuel that runs the marketing engine research that does no harm to the participant in the process of conducting research. Marketing information system (mis): a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores and distributes relevant and timely marketing information to system users. Four types of data (internal company data, marketing intelligence, marketing research and acquired databases) Computer hardware and software to analyze the data and to create reports. Various sources feed the mis with data, and then the system"s software digests it. The internal company data system uses information from within the organization to produce reports on the results of sales and marketing activities. Internal company data include a firm"s sales records. Intranet: an internal corporate communication network that uses internet technology to link company departments, employees, and databases.