BUS 343 Chapter Notes - Chapter 7: Observability, Test Market, Capacity Management
18 Oct 2012
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A tangible product that we can see, touch, smell, hear, or taste. Includes features, functions, benefits, and uses of a product. Marketers view products as a bundle of attributes, including the packaging, brand name, benefits, and supporting features, in addition to the physical good. All the benefits the product will provide for the consumers or business customers the physical good or the delivered service that supplies the desired benefit. The actual product, plus other supporting features such as warranty, credit, delivery, installation, or repair service. Consumer products that provide benefits over a long period of time (such as cars, furniture, appliances) Consumer products that provide benefits for a short period of time (food, newspapers) A consumer good or service that is usually low priced, widely available, and purchased frequently with a minimum of comparison and effort. Basic or necessary items that are available almost everywhere. A product people often buy on the spur of the moment.
