BUS 381 Chapter Notes - Chapter 6: Employer Branding, Want Ads, Job Satisfaction

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 381
• Professor: Karen Ruckman

Document Summary

Recruitment: process of searching out and attracting qualified job applicants which begins with identification of position that requires staffing, and is completed when resumes and completed application forms are received from adequate number of applicants. Hr team includes specialists, known as recruiters. Employer branding: image/impression of organization as an employer based on benefits of being employed by organization: experience of an employee when working for company based on feelings, emotions, senses, realities, benefits. Important during recruitment process for those who are hired and not hired communicating their experience as an applicant to other job-seekers. Important that current managers are prepared to deliver value proposition by guiding and mentoring employees: 3) communicate brand by incorporating value proposition into all recruitment efforts. Hr plans indicate present and future openings, and whether they should be filled internally or externally: 2) specify job requirements. From job description/job specification: 3) select methods of recruitment. Internal/external: 4) generate pool of qualified applicants.