BUS 237 Chapter Notes - Chapter 5: Database, Database Application, Table Table

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Maryam Ficociello

Document Summary

Intellectual property: a form of creative endeavour that can be protected through a trademark, patent, copyright, industrial design, or integrated circuit topography. Content is property, closely related to intellectual property which in canada is defined as a form of creative endeavour that can be protected through trademark, , patent, copyright, industrial design or integrated circuit topography. Content varies by industy, for example, for advertising their content is: pictures, commercials and text used to promote ideas about a product/company. Organizations have databases in which they store large amounts of data related to customers, employees and orders etc These include word docs, spreadsheets, presentations, text from blogs/ discussion boards, video files, audio files and so on The website is said to be the critical part of customer support and is a way to help their brand. Challenge of content management: indexing/cataloguing the right information and storing it and getting it to the right person on time.