BUS 237 Chapter : Bus237 - 3.pdf

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BUS 237 Full Course Notes
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BUS 237 Full Course Notes
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We see computers everywhere but in productivity statistics . Org can increase productivity by: (required to balance for long term success: increasing efficiency. Increasing efficiency means business processes can be accomplished either more quickly or with fewer resources and facilities. Easier to measure; doing things right using just the right amount of resources, facilities and information to do a satisfactory job: increasing effectiveness. By offering either new or improved goods or services that the customer values. Often requires changing bp to offer something new and improved. Value chain: network of activities that improve the effectiveness (or value) of a good or service: each step adds value; more value added, greater selling price, two types of activities that support the value chain. In-bound/ out-bound logistics, operations, marketing and sales, and service. Margin: the difference between the price the customer is willing to pay and the cost the company incurs in moving the goods or services through the value chain.

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