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BUS 272 (246)
Chapter 2

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Business Administration
BUS 272
Christopher Zatzick

Chapter 2 Perception, Personality, and Emotions Perception – process of how people organize and interpret their impressions to give it meaning Heavily influenced by perceivers personal characteristics. The Perceiver – Attitudes, motives, interests, experiences, expectations
 The Target – Novelty, motions, sounds, size, background, proximity
 The Situation – Time, Work setting, Social Setting Perceptual Errors
 Attribution theory – When we observe ones behaviour and determine if it ext. or int. caused Distinctiveness – How often to they do this in other situations? Internal if more frequent
 Consensus – How often do others do this in similar situations? Internal if more frequent

 Consistency – How often did the person do this in the past? Internal if more frequent
 Fundamental Attribution Theory – Tendency to underestimate externals and overestimate the influence of internals when making judgments about the others Self-Serving Bias – Tendency to think success is because of internal and failures cause of externals Selective Perception – Perception based on ones interest, background, experience, and attitude Halo Effect – Drawing a general impression based on a single characteristic
 Contrast Effects – someone you recently encountered influences our reaction to someone Projection -­­ Attributing ones own characteristics to other people Stereotyping – Judging someone based on the perception of which group the person belongs to Heuristics – Judgment shortcuts in decision-­­making
 Prejudice – Unfounded dislike of a person based on their belonging to a certain stereotype. Can be harmful Self-Fulfilling Prophecy – You behave based on how you are perceive by others; expectation  Personality – Stable patterns of behaviour and internal states that determines how u react/interact. Determine by heredity; environmental factors; situational condition Traits – Enduring characteristics that describes an individual’s behaviour Myers-Briggs Type indicator – Extraverted/Introverted, Sensitive/Intuitive, Thinking/Fee
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