BUS 272 Chapter Notes - Chapter 4: Cardiovascular Disease, Facial Expression, Consumerism

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 272
• Professor: Graeme Coetzer

Document Summary

Psychological, behavioral, and physiological episodes that create a state of readiness: blood pressure and heart rate (physiological, thought process (psychological, facial expression (behavioral) Two features of all emotions: all have some degree of activation, all have core effect evaluate that something is good/bad. Based on innate and learned responses to environment. Purely cognitive approach: beliefs established perceptions of attitude object, feelings calculation of good or bad based on beliefs about the attitude object, behavioural intentions calculated motivation to act in response to the attitude object. Ignores important role of emotions in shaping attitudes. How emotions influence attitudes: feelings and beliefs are influenced by cumulative emotional episodes (not just evaluation of beliefs, we listen in on our emotions. Emotions also directly affect behavior: facial expression. Companies are aware of the dual cognitive-emotional attitude process. They actively create more positive than negative emotional episodes, which produces more positive work attitudes.