BUS 272 Chapter : BUS 272 CH 3

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Values: the belief that certain actions are either more personally or socially preferable to alternative actions. Content: what mode of conduct is important. Tend to be stable and formed within early years from those close to us. Hierarchy based on ranking of individual"s wishes with their intensity. Contains 2 sets of values, each with 18 items. Terminal values: goals that individuals want to achieve in their lifetime (accomplishment, comfy life, happiness) Instrumental values: preferable ways of behaving (ambitious, capable, honest, etc) People in the same occupations/categories have similar values. 7 moral principles of decision making identified. Power distance the national culture/society"s attitude to how unequal power is distributed in institutions. A high power distance means there are large inequalities and a low one means that society places an importance on equality. Individualism: how much people would rather act as individuals rather than members of a group, including how much they value individual rights over all else.

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