BUS 343 Chapter Notes - Chapter 13: Public Service Announcement, Pro Bono, Product Demonstration
25 May 2011
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Communications mix revisited: organizations that follow an imc strategy recognize that other elements can be highly effective. Media choices: each media has its advantages and disadvantages. Television: advantage, favourite choice for regional or national companies, provide easy access to a particular market segment, prestigious way to advertise, can demonstrate product in use. Directories: most down to earth information focused advertising medium, usually references just before the consumer makes the decision to buy, so the advertiser has the opportunity to influence the buyer immediately before the decision. Mobile media: m-commerce promotional and other e-commerce activities transmitted over mobile phones and other mobile devices such as personal digital assistants (pdas, use sms to reach consumers, provides incredible consumer convenience, use mobile phone to purchase products. Out of home media: out of home media communications media that reach people in public places, medium works best when it tells a simple, straightforward story, place based media transmit messages in public places www. notesolution. com.
