BUS 343 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Business Unit, Strategic Planning
17 Jun 2013
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Business planning: an ongoing process of making decisions that guide the firm both in the short term and for the long term. Business plan: a plan that includes the decisions that guide the entire organization. Marketing plan: a document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy. **** business planning usually occurs on an annual basis at three levels strategic planning,marketing palnning, and operational planning. Strategic planning: a managerial decision process that matches an organization"s resources and capabilities to its market opportunities for long-term growth and survival. (ppt) Strategy: what a firm is going to do to achieve an objective. Tactics: how a strategy is going to be enacted. Sbu(strategic business unit): a semi-autonomous entity that operates as an independent business with its own mission and objectives-and its own marketing strategy.
