CMNS 110 Chapter Notes - Chapter 6: Morse Code, Mark Kingwell, Arbitrariness

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Fear and self-loathing in couchland: eight myths about tv (mark kingwell) p. 117: dominant medium of info, m(cid:455)ths as ele(cid:373)e(cid:374)ts of (cid:862)(cid:272)o(cid:373)(cid:373)o(cid:374) se(cid:374)se(cid:863) o(cid:396) (cid:862)the (cid:449)a(cid:455) thi(cid:374)gs a(cid:396)e(cid:863) Ig(cid:374)o(cid:396)e m(cid:272)luha(cid:374)(cid:859)s idea of (cid:373)edia as a(cid:374) e(cid:454)te(cid:374)sio(cid:374) of ou(cid:396) se(cid:374)ses. Myth #3: tv is democratic: populist, rating numbers rule viewers always right, viewer = demographic niche-market slice, believe the numbers = viewer is uneducated. Ideas and forms that work are ones easily ingested and most familiar. Myth #5: tv is responsible for the world"s evils: o(cid:373)ethi(cid:374)g is eithe(cid:396) (cid:862)all-(cid:374)e(cid:449)(cid:863) o(cid:396) (cid:862)e(cid:448)e(cid:396)-thus(cid:863, do(cid:374)(cid:859)t judge too (cid:395)ui(cid:272)kl(cid:455, as tv thrives of quick judgements good at domesticating criticism. Myth #6: you can talk about tv on tv: not worth unless you have name to make or idea to defend, overexposure. Intelligent discourse about tv = turn tv off and go somewhere else. Myth #7: intellectuals are right to disdain tv. I(cid:374)telle(cid:272)tuals usuall(cid:455) i(cid:374) p(cid:396)i(cid:374)t (cid:373)edia do(cid:374)(cid:859)t thi(cid:374)k t(cid:448) is (cid:449)o(cid:396)th thei(cid:396) att(cid:374).