CMNS 221 Chapter Notes - Chapter 11-1: Harvard Business Review, Market Segmentation, Mnemonic
18 Nov 2016
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Each work either a comment on consumer culture or looked a part of it. It occurred to him that these subjects could have been culled from the portfolio of an idealized ad campaign. Images surely there was a product for sale here but they were deafening in their commercial silence. The advertised life is not merely what you see on television, it is what the television sees. People can be a live product spokesmodel, part of that brand"s effort to reach elusive style makers. Miller lite"s brand director puts it the tv mnemonic has really permeated the fabric of the culture. Signals of a realignment of society which advertising has become an ingrained function of daily existence, and absolut environment as the ad says. A visit to another city today is a visit simply to another set of franchises in thee stable of a few national corporations.
