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Chapter 7

CMNS 253W Chapter Notes - Chapter 7: Creative Industries, Stamen, Richard Florida


Department
Communication
Course Code
CMNS 253W
Professor
Frederik Lesage
Chapter
7

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Chapter 7 - Creative Industries
Four core characteristics of creativity (associated with creative problem
solving):
oAbility to formulate new problems rather than depending on others to
dene them
oAbility to transfer what one learns across dierent contexts
oAbility to recognize that learning is incremental and involves making
mistakes
oCapacity to focus one's attention in pursuit of a goal
According to Seltzer and Bentley, creativity is best promoted in environments
characterized by:
oTrust
oFreedom of action
oApplication across a variety of contexts
oThe balance between skills and challenges
oInteractive exchange of knowledge and ideas
oThe experiences of achieving concrete, real-world outcomes
"Genius and the water-carrier" - people are only as good as the team/people
they have around them
Creative industries - those industries with a heavy emphasis on creativity
including architecture, lmmaking, fashion, music, and theatre. There is a
growing recognition of the role of these industries both for their direct and
indirect economic impact
oGrowth of this industry is related to several trends:
Growth in cultural production and consumption
Increasing signicance of knowledge and creativity to all aspects
of economic production, distribution, and consumption
The growing importance of the services sector
Creative class (creative cities) - term coined by Richard Florida to describe
cities that attract and retain a certain type of people (creative class) and as a
consequence prosper in a world where intellectual property is highly valued
Four models of the creative industries (according to Cunningham and Potts):
1. Welfare model - creative industries consume more resources than they
produce but they receive public subsidy on the basis of their non-
economic goods benets
2. Competitive model - creative industries are like other industries and
have a neutral eect on the overall economy
3. Growth model - creative industries are experiencing above-average
growth in the economy and are growth drivers in the way that
manufacturing was in the 1950s and 60s and ICTs were in the 1980s and
90s
4. Creative economy model - complex new economy dynamics are
evolving in the creative industries that have wider resonance throughout
the economy, so that they not only evidence above-average growth but
they also pregure wider changes in national and international
innovation systems
Three overlays on the concept of culture:
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