CMNS 262 Chapter Notes - Chapter 8: News Values, Discourse Analysis, Elite

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 262
• Professor: Katherine Reilly

Document Summary

Ubiquity, intensity of usage, public attention, political influence - all reasons social scientists should be interested in print media: verbal (saying, mental (sensing, relational (being, material (doing) Modality - the ways in which language is used to encode meanings such as degrees of certainty, and commitment, or alternatively. Harcup and o"neill"s news values: reference to the power elite, celebrity, entertainment, surprise, bad news, good news, magnitude (impact, relevance (to the intended audience) 9) follow-up, individual newspaper"s agenda. Discourse analysis aims to show how language is instrumental in constructing a certain view and challenge it through destruction. Begin by selecting a small but relevant corpus, analyzing it, and then based on findings choose again: first identify the material that potentially constitutes data to your project. This is referred to as: "population", "universe of discourse", or "universe of possible texts" Top-down approach may be used. (progressively narrowing down. When selecting data: the keys are transparency and accountability.