Textbook Notes (362,880)
Canada (158,081)
CMNS 110 (60)

Fear and Self Loathing in Couchland.docx

2 Pages
Unlock Document

Simon Fraser University
CMNS 110
Gary Mc Carron

Fear and Self Loathing in Couchland: 8 Myths about Television - tv is the dominant medium for info and entertainment in this generation Myth #1: TV is a neutral medium. o tv is not a neutral medium o not just a vessel for content o a medium extends our senses and changes our experiences/world (McLuhan) o mediums come loaded with biases o tv is a time based medium and dominated by advertising o visual medium Myth #2: tv is controlled by individuals o because tv is a time based medium it is not controlled by individuals but by the strict time schedule of the medium o every field has internal norms of rationality that determine what makes sense o rules of the structure are what controls tv Myth #3: Tv is democratic o tv based on ratings o assumed viewer is stupid and easily entertained o 2 choices: give them what they want, or slip some quality past them o myth because viewers feeling/wants are pre-determined by experience and expectations Myth #4: tv is all junk o tv is a flexible medium, not all junk o because tv’s main focus is entertainment it affects the information we get o people begin to hate themselves for not being able to fix
More Less

Related notes for CMNS 110

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.