Textbook Notes (362,790)
Canada (158,054)
CMNS 130 (32)

Fall 2012 CMNS 130 Reading Questions Week 13.doc

4 Pages
Unlock Document

Simon Fraser University
CMNS 130
Kathleen Cross

Week 13 Mediamaking: Mass Media in a Popular Culture (Grossberg, Wartella, Whitney and Wise) 1. How is the definition of globalization and global media as suggested by the authors different than the example of the historical ‘media reach’ of writing? • Globalization o more than the circulation of things around the world through networks of communication ( = the media reach of writing) o about awareness of the world as a whole and ones place within it (economics, politics, culture) o compression of the world and intensification of consciousness of the world as a whole o decisions made locally can have an effect far away 2. What is postmodernism? Cultural imperialism? • Postmodernism: flexibility and mobility of production and marketing and complete immersion of population within worlds of media images, commodification and consumption • Cultural imperialism: a nation can dominate another country or people by dominating that country’s communication and culture; if one could control the culture of another people (ideologies, values, styles, meanings) then one could control the people themselves; 3. What role does the media play in cultural imperialism? • Media are the means of disseminating cultural texts • Control of the media is an important strategy in cultural imperialism • Those who own the means of distribution of news and information can shape that information 4. Why did UNESCO set up the McBride report? What was in the report and what was the US response to it? • UNESCO (United Nations Educational, Scientific and Cultural Organization) founded on the principles of free flow of information and the human right to communicate • McBride report was set up study the totality of communication problems in modern societies • Consisted of over 100 individual studies and papers and made 82 recommendations o Condemned censorship o Emphasized the right of access to information applied to public and private sector o Rejected move to license journalists o Condemned use of journalists for national security intelligence o Information an communication are vital social resources  a compromise between competing ideologies • U.S. saw it as anticapitalist, anti-U.S. Soviet-controlled, pro censorship • U.S. withdrew from UNESCO 1984 due to mismanagement and politicization of UNESCO • U.S. re-joined in 2003 after UNESCO had reformed itself 5. What was the basic premise of the book ‘How to Read Donald Duck’? • One of the early criticisms of cultural imperialism • Disney comics (written and produced in the U.S.) make a number of ideological assumptions about the values of society (competition, wealth, work, etc.) • Comics often make specific comments on current social, environmental and political affairs • Chilean children are influenced by the ideology of the comics to see the world in capitalist terms, to take on their values and ways of seeing the world 6. What are the four challenges to cultural imperialism thesis? • Model of media effects: cultural imperialism thesis assumes direct model of media affects and does not consider the audience as active interprets. However, one cannot read the effects of cultural imperialism off the presence of foreign media presence. • Information and cultural flow at the regional level: at the regional level national programming is often preferred over international content. • Language and culture as limiting factors: local audiences prefer local media content over foreign fare if the quality is equal. The linguistic and cultural proximity of a program to one’s own language and culture is a factor in the interpretation of foreign media.
More Less

Related notes for CMNS 130

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.