CMNS 130 Chapter Notes -Mass Media, Communication Theory, Semiotics
5 Feb 2014
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Document Summary
Communication: two models communication is the act of making something common between two or more people it is a form of social action in that it implies the involvement of two or more people in a process of creating or sending and receiving or interpreting a message or idea a social process and the ideas, symbols, and techniques that we draw on to construct messages are drawn from out larger social experience. Harnold lasswell : who says what to whom in what channel with what effect? : the strength of the model is its simplicity, works will for engineers and technicians, but not researchers, social scientists and others concerned with the social nature of communication, critics argue that while it helps to identify the elements of the complex process of communication, it is much too simplistic, successful communication is always contingent on the sender and receiver and/or subject of communication.
