CMNS 230 Chapter Notes -Robert L. Hirsch, Horizontal Integration, Making Money

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The industrialization of culture framework three levels of influence that influence each other. 5: mandate: organization"s foremost goals, reasons for operating, conditions under which media industries operate, practices: day to day practices of organizations and individuals. 9 media industries in society: media texts are simultaneously nonutilitarian and socially important, communication technologies have always fascinated people: utopian hopes. & fearful condemnations: media industries and texts they produce have been treated differently than other industries because of their product"s potential for great social good and harm. Idea that information is central to proper functioning of democratic societies dates back to american revolution and earlier, enshrined in the constitution (freedom of speech, or press) Ideology influences our ideas about what societal groups we do and don"t belong to, and what the traits of these groups are. 2: specific organizational practices and norms formal and informal professional expectations.

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