CMNS 253W Chapter Notes - Chapter 3: Raymond Williams, Andrew Feenberg, The Gutenberg Galaxy
6 Dec 2013
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Document Summary
Social shaping perspective in which groups and individuals are understood as being able to influence how media is used and how it evolves. In understanding new media, cultural, social, psychological, economic context and media forms are explored. Approaches include: technical, artistic, social, political, economic and historical. The content of media is affected by form. New media technologies are part of the social world and as such their influences are felt through the people who develop them and are heavily affected by how people interpret the messages they contain. When people make something new out of the content of others messages. Proves invaluable when you encounter commentary from others. Know strengths and weakness of an approach. Cyberspace- most universally over-hyped terms of the latter part of the twentieth century ; hype about how it is expected to change everything, for the better.
