PSYC 100 Chapter Notes - Chapter 6-8: Entryway, Cognitive Map, Startle Response
9 Apr 2018
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Encoding: process by which we transform what we perceive, think, or feel into an enduring memory. Storage: process of maintaining info. in memory over time. Retrieval: process by brining to mind transformation that has been previously encoded and stored. Memories are made by combining information we already have with new information coming. *what gets encoded is what you pay attention to* Elaborative/semantic encoding: process of actively relating new information to knowledge that is already in memory (making it clearer to understand) Visual imagery encoding: process of storing new information by converting it into. Organizational encoding: process of categorizing information according to the relationships among a series of items. *codes do not conform to the original stimulus e. g. , you read the words but you likely don"t store images of the letters, rather you remember them through semantic (elaborative) encoding because you remember what the word means* Semantic encoding: lower left frontal lobe is active (llfl)
