PSYC 221 Chapter 7: Chapter 7 Notes

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 221
• Professor: Richard Wright

Document Summary

7 - long-term memory: encoding & retrieval encoding: the process of acquiring information and transferring it to. Self-reference effect - memory is better if you are asked to relate the word to yourself generating information. Generating material yourself rather than passively receiving it enchances retention called generation effect organizing information. Shown that organizing info (ex. categorizing it) leads to better recall. 3 situations in which retrieval is increased by matching conditions at retrieval to conditions at encoding: Encoding specificity: matching the context in which encoding and retrieval occur: ex. group of students studied words in water, another group studied them on land. State-dependent learning: learning that is associated with a particular internal state, such as mood or state of awareness: ex. being happy/sad during encoding/retrieval. Hebb proposed that experiences cause changes at the synapse (not only structural changes, but also enhances responding) Long-term potentiation (lpt): enhanced firing of neurons after repeated stimulation.