PSYC 260 Chapter Notes - Chapter 10: Reduced Affect Display, Social Exchange Theory, Observational Learning
12 Dec 2012
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Prosocial behavior any act performed with the goal of benefiting another person. Altruism the desire to help others, even if it involves a cost to the helper. Both men and women, japanese and american participants, follow this rule. The reciprocity norm the expectation that helping others will increase the likelihood that they will help us in the future reciprocity: those most likely to survive developed an understanding with their neighbors about. Basic assumption people only help when benefits outweigh the costs. According to this theory, true altruism does not exist. Altruistic behavior can be based on self-interest. Costs to helping people less likely to help when costs are high. Empathy-altruism hypothesis (batson, 1991) the idea that when we feel empathy for a person, we will attempt to help him/her purely for altruistic reasons, regardless of what we have to gain. Empathy the ability to experience events and emotions the way another person experiences them.
